Dr. Squatch Natural Labeling Class Action Settlement
Dr. Squatch Natural Labeling Class Action Settlement
Dr. Squatch, LLC agreed to a $9,000,000 settlement over allegations that it labeled its personal care products as "natural" even though they contained ingredients plaintiffs claim are synthetic. Anyone who bought covered Dr. Squatch products in the U.S. between November 1, 2018 and August 29, 2026 can file a claim by November 27, 2026 for $0.50 per product, up to 5 products without proof of purchase and up to 20 with proof, subject to pro rata adjustment.
Settlement fund
$9M
Common fund
Top payout
$12.50
Per household, 25 units at $0.50, subject to pro rata adjustment
Claim deadline
Nov 27, 2026
32 days remaining
You may be owed money
Get claim instructions and more information directly from the official settlement website. Deadline: Nov 27, 2026.
Do you qualify?
You are a Class Member if ALL of the following apply:
- You bought one or more covered Dr. Squatch products labeled "natural", such as bar soap, body wash, deodorant, shampoo, conditioner, toothpaste, cologne, beard oil, lotion, or shave products.
- You bought them in the United States between November 1, 2018 and August 29, 2026, not for resale.
- Excluded: Current or former employees, officers, directors, agents, or legal representatives of Dr. Squatch and its affiliates and their immediate family members; resellers; and the judges assigned to the case.
- Excluded: Anyone who submitted a valid request for exclusion by the October 13, 2026 deadline.
Not sure if you qualify? Call the Settlement Administrator at 1-855-706-1956, email info@PersonalCareProductsSettlement.com, or get more information from the settlement website directly at PersonalCareProductsSettlement.com.
What happened
Plaintiffs Victor Guzman, Perry Bruno, Lauren Fleming, David Plowden, Karen Betzag, and Jaime Napolitano allege that Dr. Squatch marketed its men's personal care products as "natural" even though the products contained ingredients plaintiffs claim are synthetic, misleading consumers who paid for natural products.
Dr. Squatch denies the allegations and maintains that its products were properly labeled as natural. The settlement is not a finding of wrongdoing or an admission of liability. In addition to the cash fund, Dr. Squatch agreed to change its front-of-package labeling, for example to statements like "At Least 98% Natural," or to remove the "natural" claim, on products made after set dates following final judgment.
How to file a claim
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1. Confirm you are eligible
You must have bought covered Dr. Squatch products labeled "natural" in the United States between November 1, 2018 and August 29, 2026. The full list of covered products is in Exhibit C of the Settlement Agreement on the settlement website.
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2. Tally up your claim
Each product is worth $0.50. You can claim up to 5 products without proof of purchase and up to 20 products with proof, such as a third-party retailer receipt showing the purchase and date. The two are cumulative, so one household can claim up to 25 products ($12.50). Only one claim is allowed per household, and amounts may go up or down pro rata.
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3. Get the details from the settlement website
Get claim instructions and file through the official settlement website at PersonalCareProductsSettlement.com by November 27, 2026. A printable claim form is also available there and can be mailed, postmarked by November 27, 2026, to: Dr. Squatch Settlement Administrator, P.O. Box 1389, Baton Rouge, LA 70821.
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4. Receive your payment
Payments are issued after the Court grants final approval at the March 2, 2027 Final Approval Hearing and the settlement becomes final, including resolution of any appeals. Payment will be by check or a digital payment method.
Key dates
- Oct 13, 2026 Opt-out & objection deadline Passed
- Nov 27, 2026 Claim filing deadline Upcoming
- Mar 2, 2027 Final Fairness Hearing (10:00 a.m. PT, Department 11) Upcoming
- TBD after final approval Payments issued to claimants Pending
The Final Approval Hearing is scheduled for March 2, 2027 at 10:00 a.m. PT in Department 11 of the Superior Court of California, County of Los Angeles, 312 N. Spring Street, Los Angeles, CA 90012. The deadlines to opt out and object (October 13, 2026) have passed. The Court may move the hearing, so check PersonalCareProductsSettlement.com for updates.
Where the money is going
This is a $9,000,000 common fund. Attorneys' fees, litigation costs, service awards, and notice and administration costs come out of the fund before payments are calculated for class members. No money returns to Dr. Squatch; uncashed payments are redistributed to claimants if feasible, or sent to state unclaimed property programs.
All amounts above are requested or estimated and remain subject to court approval at the Final Approval Hearing. The Court may award less than the amounts requested. The $0.50 per product benefit will be reduced pro rata if valid claims exceed the funds available, or increased pro rata if they fall short.
Common questions
How much money will I receive?
Each covered product is worth $0.50. You can claim up to 5 products without proof of purchase ($2.50) and up to 20 products with proof ($10.00), for a combined maximum of 25 products ($12.50) per household. The per-product amount will be adjusted up or down pro rata depending on how many valid claims are filed, so the final amount is not guaranteed.
Do I need to submit proof of purchase?
Not for up to 5 products. To claim more, up to 20 additional products, you need proof of purchase, such as a physical or online receipt from a third-party retailer that shows the purchase and date in the U.S. during the class period. Get claim instructions directly from the settlement website.
What if I didn’t receive a notice?
You can still file a claim even if you did not receive a notice, as long as you meet the class definition. Get claim instructions from the official settlement website at PersonalCareProductsSettlement.com or call the Settlement Administrator at 1-855-706-1956.
Does staying in the class affect my right to sue later?
Yes. The opt-out deadline was October 13, 2026. If the Court grants final approval, class members who did not opt out release claims related to Dr. Squatch's use of the term "natural" on the covered products during the class period, whether or not they file a claim. Personal injury and product liability claims are not released.
When will payments be sent out?
Payments are expected after the March 2, 2027 Final Approval Hearing, once the settlement becomes final and any appeals are resolved. This can take a few months, or longer if there is an appeal.
Dapeer Law, P.A.
Consumer class action attorneys based in South Florida. We track settlements so you don’t have to.
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This page is for informational purposes only and does not constitute legal advice. Dapeer Law, P.A. is not the administrator of this settlement and is not affiliated with Dr. Squatch, LLC, Eisner Advisory Group (the Settlement Administrator), or Class Counsel Adrian R. Bacon of Law Offices of Todd M. Friedman, P.C. and Michael R. Reese of Reese LLP. The case is Guzman, et al. v. Dr. Squatch, LLC, Case No. 25STCV03523, pending in the Superior Court of California, County of Los Angeles before the Honorable David S. Cunningham III. Class representatives are Victor Guzman, Perry Bruno, Lauren Fleming, David Plowden, Karen Betzag, and Jaime Napolitano. Dr. Squatch denies wrongdoing. This website is attorney advertising. Past results do not guarantee future outcomes.