Tom's of Maine Toothpaste Class Action Settlement
Tom's of Maine Toothpaste Class Action Settlement
Tom's of Maine, Inc. and Colgate-Palmolive Company agreed to a $2,900,000 settlement to resolve a class action alleging deceptive and misleading business practices related to Tom's of Maine toothpaste products following a May 2024 FDA facility inspection. U.S. purchasers of Tom's of Maine toothpaste between November 21, 2020 and March 6, 2026 can file a claim for a refund with or without proof of purchase.
Settlement fund
$2.9M
Pro rata, common fund
No proof needed
~1 product
Average MSRP per household
Claim deadline
Closed
Jul 6, 2026
This settlement is closed
Sign up to get notified about similar consumer settlements the moment they open.
Do you qualify?
You may qualify if ALL of the following apply:
- You are a resident of the United States
- You purchased any Tom's of Maine toothpaste product between November 21, 2020 and March 6, 2026
- You purchased the product for personal or household use, not for resale
- No proof of purchase is required (but having receipts may increase your refund)
- Excluded: Tom's of Maine, Inc. and Colgate-Palmolive Company, their officers, directors, employees, and agents; the Judge and Court staff; and anyone who timely opts out.
Unsure whether you qualify? Contact the Settlement Administrator at info@ToothpasteSettlement.com or call (877) 315-6779.
What happened
In May 2024, the U.S. Food and Drug Administration conducted an inspection of the Tom's of Maine manufacturing facility in Sanford, Maine, and identified concerns about whether the company was following Current Good Manufacturing Practices. The Defendants subsequently reviewed approximately 4,900 finished toothpaste products manufactured over a three-year period and reported finding no safety risk. Multiple class action lawsuits were filed alleging that Tom's of Maine, Inc. and its parent company Colgate-Palmolive Company engaged in deceptive and misleading business practices related to their toothpaste products.
The lawsuits were consolidated in the U.S. District Court for the Eastern District of New York (Rabinowitz et al. v. Colgate Palmolive Company et al., Case No. 2:25-cv-06996). The Defendants deny all allegations and deny any wrongdoing or liability. The Court has not determined that the Defendants did anything wrong. The parties agreed to a $2,900,000 settlement to avoid the risks, costs, and delays of continued litigation. Class members can receive a refund for up to one product per household without proof of purchase, or a full refund for up to three products with proof of purchase.
How to file a claim
-
1
Confirm you purchased Tom's of Maine toothpaste
You qualify if you purchased any Tom's of Maine toothpaste product between November 21, 2020 and March 6, 2026 for personal or household use anywhere in the United States. You do not need proof of purchase, but having receipts may increase the amount you receive.
-
2
Choose your claim type
Without proof of purchase: you can claim the average manufacturer's suggested retail price for up to one product per household. With proof of purchase (such as a receipt, loyalty card record, or bank statement): you can claim a full refund for up to three products. All payments are subject to pro rata adjustment based on total valid claims.
-
3
File online or by mail
Fastest option: submit your claim online at toothpastesettlement.com. To file by mail: send your completed Claim Form to Tom's of Maine Toothpaste Settlement, Settlement Administrator, PO Box 2897, Portland, OR 97208-2897. Claims must be submitted or postmarked by July 6, 2026.
For general information, notice documents, and the full Settlement Agreement, visit the official settlement website: toothpastesettlement.com.
-
4
Receive your refund
Payments will be issued after the Court grants final approval at the September 10, 2026 hearing and any appeals are resolved. Check toothpastesettlement.com for updates on payment timing.
Key dates
- Jul 6, 2026 Opt-out and objection deadline Upcoming
- Jul 6, 2026 Claim filing deadline Upcoming
- Sep 10, 2026 Final approval hearing (11:00 a.m. ET, Central Islip, NY) Upcoming
- Benefits issued after final approval and any appeals TBD
The final approval hearing will be held before the Court at the Central Islip Courthouse, Courtroom 1020, 100 Federal Plaza, Central Islip, NY 11722. Date and time may change; check toothpastesettlement.com for updates.
Where your money goes
If total valid claims exceed the net settlement fund, payments will be reduced pro rata. If claims are lower than expected, individual payments may increase. Any remaining funds after distribution will be donated to Equal Justice Works as a cy pres recipient.
All amounts listed above are pending and subject to final court approval at the fairness hearing.
Common questions
How much money will I receive?
Without proof of purchase, you can receive the average manufacturer's suggested retail price for up to one product per household. With proof of purchase, you can receive a full refund for up to three products. All amounts are subject to pro rata adjustment depending on how many valid claims are filed. If fewer claims are submitted, individual payments may be higher than the baseline amounts.
Do I need proof of purchase?
No. You can file a claim without any proof of purchase and receive the average MSRP for one product. However, if you have receipts, loyalty card records, bank statements, or other documentation showing your purchase, you may receive a full refund for up to three products. Submitting proof of purchase increases the amount you can claim.
Was there anything actually wrong with the toothpaste?
The FDA inspection identified concerns about Current Good Manufacturing Practices at the Tom's of Maine facility in Sanford, Maine. The Defendants reviewed approximately 4,900 finished toothpaste products and reported that no safety risk was identified. The Defendants deny all allegations in the lawsuit and deny any wrongdoing. The Court has not made any determination that the Defendants did anything wrong. The settlement resolves the litigation without any admission of liability.
Does staying in the class affect my right to sue later?
Yes. If you remain in the Settlement Class, you will release your claims against Tom's of Maine, Colgate-Palmolive, and related parties concerning the allegations in this case. To preserve your right to sue independently, you must submit a written exclusion request postmarked by July 6, 2026. Exclusion requests should be mailed to the Settlement Administrator at PO Box 2897, Portland, OR 97208-2897.
When will payments be sent out?
The Court is scheduled to hold a Final Approval Hearing on September 10, 2026 at 11:00 a.m. ET in Central Islip, NY. Payments will be distributed after the settlement is approved and becomes final. The timeline depends on whether any appeals are filed after approval. Check toothpastesettlement.com for updates on payment timing.
Dapeer Law, P.A.
Consumer class action attorneys based in South Florida. We track settlements so you don’t have to.
Similar open settlements
A note on our role
Dapeer Law, P.A. did not act as lead counsel or otherwise participate in litigating the above class action and provides this information to remind class members of the deadline to submit a claim for a share of the settlement.
This page is for informational purposes only and does not constitute legal advice. Dapeer Law, P.A. is not the administrator of this settlement and is not affiliated with Tom's of Maine, Inc., Colgate-Palmolive Company, or Epiq (the Settlement Administrator). For official information, visit toothpastesettlement.com or call (877) 315-6779. Class Counsel are The Wright Law Office P.A., Denlea & Carton LLP, and Wilshire Law Firm PLC. Class representatives are Shana Denny, Jana Rabinowitz, and Yolanda Pitre. This website is attorney advertising. Past results do not guarantee future outcomes.
Check out Open Class Action Investigations
